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	<title>Search engine optimisation &#38; Internet marketing - Ace of Webs</title>
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	<description>At last, someone to help you SELL on the Internet</description>
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		<title>Do you need a blog? Yes, maybe, but ….</title>
		<link>http://www.aceofwebs.co.nz/internet-marketing/do-you-need-a-blog-yes-maybe-but-%e2%80%a6.html</link>
		<comments>http://www.aceofwebs.co.nz/internet-marketing/do-you-need-a-blog-yes-maybe-but-%e2%80%a6.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:37:09 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=111</guid>
		<description><![CDATA[A lot of businesses today are wondering if they should start a blog. And for many businesses, a blog is indeed a great way to build traffic to your website by providing relevant content for the search engines to pick up. It is also a very effective way to demonstrate your knowledge and expertise in [...]]]></description>
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		<title>How to get links from other websites and blogs</title>
		<link>http://www.aceofwebs.co.nz/search-engine-optimisation/how-to-get-links-from-other-websites-and-blogs.html</link>
		<comments>http://www.aceofwebs.co.nz/search-engine-optimisation/how-to-get-links-from-other-websites-and-blogs.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:23:42 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=106</guid>
		<description><![CDATA[In addition to web directories, there are many blogs and other websites   that  discuss your topic. Contact the owners of these blogs and   websites, and  discuss the possibility of a link to your site, in   exchange for a  “reciprocal” link from your site back to theirs.
It [...]]]></description>
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		<title>How to get (valuable) incoming links to your website</title>
		<link>http://www.aceofwebs.co.nz/search-engine-optimisation/how-to-get-valuable-incoming-links-to-your-website.html</link>
		<comments>http://www.aceofwebs.co.nz/search-engine-optimisation/how-to-get-valuable-incoming-links-to-your-website.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:22:05 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=104</guid>
		<description><![CDATA[Google puts a very high value on the number of links coming in to your   website, and where these links come from. The more popular the site is  that  links to you, the more value Google places on that link.
Links are considered to be a recommendation that your website is  [...]]]></description>
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		<title>How do you optimise your website using keywords?</title>
		<link>http://www.aceofwebs.co.nz/search-engine-optimisation/how-do-you-optimise-your-website-using-keywords.html</link>
		<comments>http://www.aceofwebs.co.nz/search-engine-optimisation/how-do-you-optimise-your-website-using-keywords.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:19:06 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=102</guid>
		<description><![CDATA[Keyword research must be the foundation of any serious website design process.
Most web designers make a serious mistake when they build sites. They  either don’t consider search engine optimisation at all, or they add it  as an afterthought once the site is built.
You need to build each page of your website on the [...]]]></description>
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		<title>Search engine optimisation &#8211; the facts</title>
		<link>http://www.aceofwebs.co.nz/search-engine-optimisation/search-engine-optimisation-the-facts.html</link>
		<comments>http://www.aceofwebs.co.nz/search-engine-optimisation/search-engine-optimisation-the-facts.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:16:10 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=99</guid>
		<description><![CDATA[1. Webpage optimisation
Basically, webpage optimisation means setting up your web pages so the search engines can easily understand what they are about, and thus give them the best-possible ranking.
At the heart of web page optimisation is ‘keyword’ research. You may think this looks tedious and boring, and be tempted to skip it. But please try [...]]]></description>
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		<title>Traffic, the lifeblood of your Internet business</title>
		<link>http://www.aceofwebs.co.nz/search-engine-optimisation/traffic-the-lifeblood-of-your-internet-business.html</link>
		<comments>http://www.aceofwebs.co.nz/search-engine-optimisation/traffic-the-lifeblood-of-your-internet-business.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:13:08 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=97</guid>
		<description><![CDATA[I’m sorry to tell you but the Web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why I get angry at some so-called SEO experts</title>
		<link>http://www.aceofwebs.co.nz/internet-marketing/why-i-get-angry-at-some-so-called-seo-experts.html</link>
		<comments>http://www.aceofwebs.co.nz/internet-marketing/why-i-get-angry-at-some-so-called-seo-experts.html#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:20:37 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=55</guid>
		<description><![CDATA[If you own a website and are serious about selling anything from it, you&#8217;ve probably come across search engine optimisation (or SEO for short).
There are several experts now in this field in New Zealand, charging clients an arm and a leg to get their websites ranked near the top of Google.
Now, I want to stress [...]]]></description>
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		<title>The death of web design (part 3)</title>
		<link>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design-part-3.html</link>
		<comments>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design-part-3.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 03:44:44 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=47</guid>
		<description><![CDATA[In my two previous posts I have explained why I believe the web design industry (as we currently know it) is in for a major shake-up during the next few years.
No longer will it be good enough to build websites that look nice (essentially works of art). Web designers in the future will need to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The death of web design (part 2)</title>
		<link>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design-part-2.html</link>
		<comments>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design-part-2.html#comments</comments>
		<pubDate>Fri, 01 Jan 2010 21:18:08 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=32</guid>
		<description><![CDATA[As I noted in my previous post, web design is typically driven by graphic designers and IT geeks. Little (or no) thought is given to marketing.
The result is, most websites are designed to be aesthetically pleasing to the client and the designer. In other words, they are essentially works of art. Often, they are self-indulgent [...]]]></description>
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		<item>
		<title>The death of web design</title>
		<link>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design.html</link>
		<comments>http://www.aceofwebs.co.nz/website-design/the-death-of-web-design.html#comments</comments>
		<pubDate>Thu, 31 Dec 2009 22:57:17 +0000</pubDate>
		<dc:creator>Chris Mole</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.aceofwebs.co.nz/?p=1</guid>
		<description><![CDATA[As we enter a new decade, I want to make a prediction about where I see the web industry going in the next few years.
During the past 10 years, website design has largely been driven by graphic designers and IT geeks. These combined skills have produced some nice-looking websites that function well technically. And for [...]]]></description>
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